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Top related persons:
PubMatic - 3 Magnite - 2 Rajeev Goel - 2 — - 1 Mark Wright - 1 Wright - 1 Goel - 1 Prohaska Consulting's Wright - 1
Top related locs:
Spanish OpenPath
Top related orgs:
Trade - 2 Google - 2 Prohaska Consulting - 2 Service - 1 Business - 1 Unity Software - 1 CTV - 1 Lyft Media - 1

Search resuls for: "Rajeev Goel"


4 mentions found


☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
  + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.
Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV
☆ Meet 13 firms that are helping retailers cash in on the $130 billion retail media market
  + stars: | 2023-10-27 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +1 min
Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.
Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish
☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ It's no surprise marketers would be cautious in this market, says PubMatic CEO
  + stars: | 2022-10-31 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailIt's no surprise marketers would be cautious in this market, says PubMatic CEORajeev Goel, PubMatic CEO, joins 'Squawk on the Street' to discuss growing ad spending in digital, the shift away from the walled-garden approach and toward the open internet, and opportunities to bolster market share gains.
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